A Legacy at Risk, A Future to Rebuild
ALI’S was born from a commitment to keep North Africa’s textile heritage alive.
Inspired by the beauty and craftsmanship of the Melia, ALI’S seeks to preserve the artistry of indigenous weaving traditions while making them relevant for today.
Once a symbol of identity and craftsmanship, the Melia was woven with skill passed down through generations. But as demand faded, artisans disappeared, workshops closed, and a legacy that once thrived began to vanish. Not because it had lost its beauty, but because the world had stopped valuing it.
ALI’S exists to change that. By bridging past and present, it reimagines traditional craftsmanship into timeless, wearable pieces, honoring history while ensuring its future.
Founders
Founded by Sisters Nadia and Zeineb,
ALI'S is a brand that weaves the past into the present to create pieces meant to be cherished for a lifetime.
A Celebration of Heritage & Modern Elegance
ALI’S is a reflection of where we come from and where we are going. Our designs blend the rich cultural traditions of the past with contemporary silhouettes that transcend trends. Each collection is inspired by heritage craftsmanship, but reimagined for the modern woman—versatile, elegant, and effortlessly chic.
We embrace slow fashion because we believe the best things take time. From the first sketch to the final stitch, every ALI’S piece is crafted with care and intention. No detail is overlooked, no quality is sacrificed.
Creative Designer
Zeineb merges heritage craftsmanship with contemporary fashion to create timeless, sustainable designs. With a deep passion for indigenous textiles, she reinterprets traditional techniques like Melia weaving into modern silhouettes, ensuring cultural authenticity meets global fashion.
Her research-driven approach blends organic, recycled materials with artisanal craftsmanship, fostering collaboration with local weavers while innovating with sustainable fabrics.
Zeineb’s minimalist yet culturally rich aesthetic ensures ALI’S pieces are versatile, elegant, and deeply rooted in tradition. Through her work, she is revitalizing heritage, empowering artisans, and redefining ethical fashion for the modern world.